Also, when it’s really hot, look for inspiration in other hot climates that drink beer. Australia is a prime example. Smaller measures, drunk quickly mean less warm beer. Bring on the schooner!
Right with you on Vault City - every time I try something of theirs (and I keep doing it!) I wonder whether this'll be the one that brings on diabetes... but then, occasionally... they had a collab pineapple & guava TIPA with North a few years back that was 10 bucks a can, and I hoovered up as many as I could get my grubby paws on.
For the closest association between weather and drinks sales, it's hard to beat Magners. Every piece on the parent company's financial results seems to hinge on what the weather has been like, following the grand launch in GB in 2003-2005 when the summer weather was nice, and going through a whole succession of years when the weather has not been as profitable, while also everyone else figured out the secret of selling punters cold sugarwater.
Also, when it’s really hot, look for inspiration in other hot climates that drink beer. Australia is a prime example. Smaller measures, drunk quickly mean less warm beer. Bring on the schooner!
Right with you on Vault City - every time I try something of theirs (and I keep doing it!) I wonder whether this'll be the one that brings on diabetes... but then, occasionally... they had a collab pineapple & guava TIPA with North a few years back that was 10 bucks a can, and I hoovered up as many as I could get my grubby paws on.
For the closest association between weather and drinks sales, it's hard to beat Magners. Every piece on the parent company's financial results seems to hinge on what the weather has been like, following the grand launch in GB in 2003-2005 when the summer weather was nice, and going through a whole succession of years when the weather has not been as profitable, while also everyone else figured out the secret of selling punters cold sugarwater.
Also: Hi Pete!